Stories & updates.
Behind-the-scenes posts on building Launch Shots, indie dev insights, and product updates from the team.
01The Tells: 19 Small Details Inside Your App Store Screenshots That Give You Away
Status bars at 23%. Lorem ipsum that made it to ship. An iPhone X frame in 2026. The tiny details inside the frame — not the design around it — that quietly mark a listing as amateur.
02App Store Screenshot Copywriting: 27 Caption Patterns That Convert
The full playbook for writing app store screenshot captions that actually drive installs. 27 patterns grouped into 5 categories, the rules Apple enforces, and the localization gotchas that quietly kill conversion.
03App Preview Videos vs Screenshots: When to Use Each (2026 Guide)
App Preview videos and screenshots play different roles in your store listing. Here is when each one converts, the exact specs Apple and Google require in 2026, and how to combine them.
04App Store Screenshot Best Practices (2026)
What actually works in App Store and Play Store screenshots in 2026. Headline patterns that convert, the right number of screens, when to use device frames, and the mistakes to avoid.
05How to Localize App Store Screenshots (Complete 2026 Guide)
A practical, step-by-step guide to localizing your App Store and Play Store screenshots. Which languages to start with, how AI translation handles screenshot copy, and how to handle right-to-left languages.
0611 Common App Store Screenshot Mistakes (And How to Fix Them)
The most common mistakes in App Store and Play Store screenshots — from unreadable thumbnail text to missing localization. Each mistake comes with the fix.
07How to A/B Test App Store and Play Store Screenshots
A complete guide to running screenshot A/B tests on the App Store (Product Page Optimization) and Google Play (Store Listing Experiments) — what to test, how long to run, and how to read the results.
08Top 5 App Store / Play Store Listing Screenshot Generator Tools
Discover the top 5 tools to create amazing App Store and Play Store screenshots. We compare AppScreens, Previewed, Launch Shots, AppLaunchpad, and ButterKit.
09Why I Built Launch Shots
Why I built an alternative to expensive screenshot generators.
The best App Store screenshot generators in 2026
Honest, ranked comparison of seven leading tools — Launch Shots, Mockuuups Studio, Previewed, ButterKit, AppLaunchpad, AppScreens, Screenshot.rocks.
Launch Shots vs Mockuuups Studio
Mockup-focused design tool with a large device library
Launch Shots vs Previewed
3D mockup generator with strong device animation library
Launch Shots vs Screenshot.rocks
Free, open-source browser screenshot mockup tool
Launch Shots vs ButterKit
macOS-native screenshot studio for Apple platform developers
Launch Shots vs AppLaunchpad
Veteran web-based screenshot generator with a deep template library
Launch Shots vs AppScreens
Multi-store screenshot generator with localization and auto-upload