If you want lifestyle mockups (a phone on a desk, in a hand, in a frame) for marketing pages and pitch decks, Mockuuups Studio is a strong choice. If you specifically need App Store and Play Store screenshots in the exact required dimensions, Launch Shots is purpose-built for that workflow and is free with no watermarks.
Mockuuups Studio is a mockup generator (browser editor plus native macOS, Windows, and Linux apps) with a 5000+ library of device and lifestyle mockups. It is well-suited for marketing visuals and pitch decks. The free plan requires attribution; Professional is $15/month or $120/year and Team is $20 per user/month. Plugins for Figma, Sketch, and Adobe XD are included.
Mockuuups has a deeper library of lifestyle scenes (phone-in-hand, phone-on-desk) and printable mockups. If your work is mostly marketing visuals rather than store listings, that breadth matters.
Most people switching from Mockuuups Studio to Launch Shots cite four reasons: (1) Mockuuups stamps a watermark on free exports while Launch Shots never does, (2) Mockuuups is subscription-based while Launch Shots is pay-as-you-go with no recurring billing, (3) Launch Shots ships AI localization to 100+ languages out of the box, which Mockuuups does not, and (4) Launch Shots offers Direct Upload to App Store Connect and Google Play Console with multi-account support — push screenshots straight to the stores without zip files, and switch between multiple App Store Connect or Play Console accounts if you ship multiple apps.
Lifestyle mockups, hero images, pitch decks, marketing site visuals.
Launch Shots vs Mockuuups Studio, feature by feature
| Feature | Launch Shots | Mockuuups Studio |
|---|---|---|
| Free with no watermark | Yes — every export, every plan | Free with attribution required |
| iOS support | Yes — iPhone, iPad, watchOS, visionOS | Yes |
| Android support | Yes — phone, tablet, Android TV | Limited (mockup-tool, not screenshot-tool) |
| AI localization | 100+ languages, RTL support | Not built-in |
| Templates | 75+, weekly additions | 5000+ mockups, not screenshot templates |
| Device frames | 50+ frames | Large lifestyle library |
| Direct upload to stores | Yes — App Store Connect + Play Console, multi-account | No |
| Platform | Web — any OS, any browser | Web + native (macOS, Windows, Linux) |
| Free credits | 3 full sets / month, no card | Free with attribution |
| Subscription model | None — pay-as-you-go or fixed-duration passes | Subscription |
| Starting paid price | $0.85 / credit (never expires) | $15/month or $120/year (Professional) |
Frequently asked
Is Mockuuups Studio free?
Mockuuups Studio has a free tier that requires attribution on exports. The Professional plan is $15/month or $120/year and unlocks unlimited 4K commercial-license exports plus the full 5000+ mockup library. Team is $20 per user/month.
Is Launch Shots a Mockuuups Studio alternative?
Yes — for App Store and Play Store screenshots specifically. Launch Shots is purpose-built for store listings with no watermarks on the free plan, AI localization to 100+ languages, and direct upload to the stores. It does not have Mockuuups' lifestyle mockup library, but for store listings it is the more direct tool.
Which is cheaper, Launch Shots or Mockuuups Studio?
Launch Shots is free with no watermarks and no attribution requirement. Paid Launch Shots credits start at $0.85 each and never expire. Mockuuups Studio's Professional plan is $15/month or $120/year on a recurring subscription.
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