LaunchShots vs Screenshots.pro: Which Screenshot Generator Fits Your Workflow?

Screenshots.pro and LaunchShots both help you create professional App Store and Google Play screenshots, but they approach the problem from different angles. Both tools offer a free plan, both cover the basics well, and both have paid tiers for more advanced needs. The real question is where each one draws the line between free and paid, and whether those lines match how you actually work.

Here is the full picture.

Quick Overview

Screenshots.pro offers three tiers: a free Basic plan, a Standard plan at $19/month, and an Extended plan at $49/month (with 35% off on annual billing). The free plan is reasonably generous on the design side, giving you access to all devices, all pre-made templates, and the full editor. But localization and custom fonts, two features that directly affect the quality and reach of your screenshots, are locked to the $19/month Standard plan.

LaunchShots also has a free plan, but with a different philosophy on what “free” actually includes. Every feature, including AI translation to 100+ languages and custom fonts, is fully accessible at no cost. The free plan limits you to 3 complete screenshot set downloads per month, where each download is a full set with no cap on the number of screenshots it contains. Pay-as-you-go credits start from $0.60 each, and the unlimited plan is $9/month billed annually.

Feature-by-Feature Comparison

Pricing: Similar Starting Points, Very Different Values

Both tools are free to start, so the real comparison is what you get as you move up the tiers.

Screenshots.pro plans

Basic: $0 forever. All devices, all pre-made templates, all editor features, auto-save, smart-export for all sizes. No localization, no custom fonts.

Standard: $19/month (or about $12.35/month billed annually). Adds 3D angles, template storage, custom fonts, localization, and a standard license.

Extended: $49/month (or about $31.85/month billed annually). Adds API access, the ability to charge end clients, and an extended license.

The free plan is fair for basic design work, but if localization or custom fonts are part of your workflow, you are looking at $19/month at minimum.

LaunchShots plans

Free: 3 complete set downloads per month, every feature unlocked including AI translation to 100+ languages, custom fonts, all 50+ device frames, 3,000+ icons and illustrations, unlimited projects and uploads, no credit card needed.

Pay-as-you-go: Credits from just $0.60 each, buy what you need when you need it.

Unlimited: $9/month billed annually, unlimited downloads, everything included.

The gap comes down to this: localization and custom fonts are free on LaunchShots. On Screenshots.pro they both cost $19/month. For any developer who uses either of those features, that difference alone makes LaunchShots significantly more affordable.

Winner on pricing: LaunchShots, particularly for developers who localize or use custom brand fonts.

Localization: Free vs. $19 Per Month

This deserves its own section because it is the most meaningful practical difference between the two tools.

75% of App Store revenue comes from outside the US. Localizing your screenshots into Japanese, German, Korean, French, or Spanish can meaningfully lift your conversion rate in those markets. It is one of the highest-leverage actions any developer can take.

On LaunchShots, AI translation to 100+ languages is included on every plan, including the free one. You can localize your screenshots the first day you use the tool, before spending a single dollar.

On Screenshots.pro, localization is a Standard plan feature. That means you need to be on the $19/month plan, or the ~$12.35/month annual plan, before you can translate a single screenshot.

If localization is part of your growth strategy, and it really should be, that single difference is often enough to make the decision for you.

Custom Fonts: Also Free on LaunchShots

Custom font support follows the same pattern. On Screenshots.pro it is a Standard plan feature at $19/month. On LaunchShots it is included on every plan, including free.

For developers who want their screenshots to match their brand's exact typography, that is a notable difference. You should not have to pay a monthly subscription just to use your own font.

The Editor

Both tools give you a full editor on their free plan, which is a genuine shared strength. The meaningful difference is in how flexible each editor actually is.

LaunchShots has a Figma-style editor. Layers, free-form positioning, and precise control over every element mean you can build exactly the layout you want, whether you are starting from a template or building from scratch. If you have used Figma, Sketch, or Canva before, you will feel at home immediately.

Screenshots.pro's editor is more template-bound in nature. It is functional for getting standard layouts done quickly but offers less room to deviate if you want something more custom.

For developers with a clear vision of how their screenshots should look, LaunchShots' editor will feel more like a proper design tool and less like a form to fill in.

Where Screenshots.pro Wins

3D device angles on Standard. Screenshots.pro's 3D angle feature lets you render device mockups in perspective, which can look striking in the right context. LaunchShots has this on the roadmap but does not have it today.

REST API on Extended. For agencies and studios who want to automate screenshot generation programmatically, the $49/month Extended plan gives you API access. LaunchShots does not offer an API.

Conversion guarantee. Screenshots.pro backs its product with an improved conversion guarantee, which is a nice trust signal.

Where LaunchShots Wins

Localization on the free plan. AI translation to 100+ languages, available before you spend a single dollar. On Screenshots.pro this costs $19/month.

Custom fonts on the free plan. Use your own brand fonts without upgrading. On Screenshots.pro this is also locked to $19/month.

A more flexible editor. The Figma-style editor gives you real creative freedom rather than constraining you to pre-defined template structures.

3,000+ icons and illustrations. Included on every LaunchShots plan. Screenshots.pro has no comparable asset library.

Better pricing for regular users. $9/month for unlimited downloads versus $19/month for Screenshots.pro Standard, which is the minimum tier that unlocks localization and custom fonts. That is a meaningful saving for the same core workflow.

Pay-as-you-go. Credits from $0.60 mean you can download a set without committing to a subscription. Screenshots.pro has no equivalent option.

50+ device frames including Watch and Mac, all on free. Screenshots.pro covers all devices on free too, but LaunchShots' 50+ frames specifically include Apple Watch and Mac, which matter for developers building on those platforms.

Who Should Choose Screenshots.pro?

• You need 3D device angles and the $19/month Standard plan works for your budget
• You are an agency that needs API access for automated generation and the $49/month Extended tier is acceptable
• Localization and custom fonts are not a priority right now

Who Should Choose LaunchShots?

• You want localization to 100+ languages without paying a monthly fee for it
• You want custom fonts included on the free plan
• You value a flexible, Figma-style editor with real creative control
• You want 3,000+ icons and illustrations included at no extra cost
• Pay-as-you-go at $0.60 per credit suits your publishing schedule better than a subscription
• $9/month for unlimited downloads is a better fit than $19/month for Screenshots.pro Standard

The Bottom Line

Screenshots.pro is a genuinely solid tool. Its free plan covers the basics well, and the Standard and Extended tiers add real features for teams that need them. The conversion guarantee is a nice touch, and the 3D angles support are features LaunchShots does not yet have.

But the localization and custom font lock is a hard sell. These are not advanced power features. Localization is one of the most effective things you can do to grow your app, and custom fonts are a basic branding need. Paying $19/month just to access them is difficult to justify when LaunchShots includes both for free.

Add a more flexible editor, 3,000+ included assets, and a $9/month unlimited plan at less than half the cost of Screenshots.pro Standard, and for most indie developers and small teams, LaunchShots is the clearer choice.