# Launch Shots

> Launch Shots is an App Store and Play Store screenshot generator with a built-in ASO console — the only tool that designs a store listing, publishes it, and then measures it. AI reads the screenshots you already have and returns three finished, fully editable design directions with a headline written per screen, in any store language. The set publishes straight to App Store Connect and Google Play Console, and impressions, product page views and conversion rate come back from the stores' own first-party analytics under your own credential, alongside a daily keyword rank sweep. Every other tool in this category stops at the export; every ASO platform that has the data does not design anything. Free to use, and no export carries a watermark on any plan.

Launch Shots runs entirely in the browser on any operating system. It is built for app makers who do not have a designer on the team but still need professional store listings. The free plan is feature-complete: every template, every device frame, every export size, and no watermark on anything you download. Free users get 1 full screenshot-set download per month and can translate into 3 languages; paid options are top-up credits (from $1.93 per credit in the 15-pack at $29, never expire), the Launch Kit ($39 one-time — 14 days of unlimited downloads, publishes and localization into 15 languages), or an unlimited subscription at $19/month or $149/year, which is the only tier that opens all 84 store languages. The subscription is the only thing that renews, and it can be cancelled at any time.

## Key facts

- **Category**: App Store / Play Store screenshot generator (web-based design tool)
- **Pricing**: Free plan (1 credit/month) · Top-up credits from $1.93 · Launch Kit $39 one-time · Unlimited $19/month
- **AI screenshot generation**: Upload app screenshots and a description, get back a designed, fully editable set — per-screen headlines, palette, device frame and layout, in any store language. 3 free per account, then 1 credit each; 50/month on the Launch Kit and subscription
- **AI design assistant**: Change copy, colours and layouts by asking, from inside the editor, on any project. 20 free messages per account, then 1 credit per 10; 300/month on the Launch Kit and subscription
- **ASO console**: Deterministic listing audit plus a semantic relevance score, daily keyword rank tracking, search-term reporting, review analysis, and before/after conversion impact measured from Apple App Analytics and Google Play reports under the user's own store credential — not modelled from panel data. Free on every plan, including the free one
- **Watermarks**: None on any export, ever — including on the free plan
- **Templates**: 100+ pre-designed templates, weekly additions
- **Device frames**: 220+ frames (iPhone, iPad, Android phone, Android tablet, watchOS, visionOS)
- **Localization**: AI translation to every App Store and Play Store language, including RTL (Arabic, Hebrew)
- **Assets library**: 3,000+ icons · 1,500+ Google fonts
- **Export sizes**: Every size App Store Connect and Google Play Console require, automatic
- **Direct upload**: Push to App Store Connect & Google Play Console with multi-account support — no zip files, no manual reupload
- **Platform**: Web (any OS, any browser) — no install, nothing to download
- **MCP server for coding agents**: Claude Code, Cursor, VS Code, Windsurf and any MCP client can generate a finished set from inside the codebase — `claude mcp add --transport http launchshots https://www.launchshots.com/api/mcp`. Works without a key (free tier); an API key charges the user's own account
- **Rating**: 4.9/5 from 232 reviews

## Pages

### Core
- [Home](https://www.launchshots.com): Product overview and CTA
- [Features](https://www.launchshots.com/features): Full specifications — every template count, supported language list, export sizes, format support
- [Pricing](https://www.launchshots.com/pricing): Free tier, pay-as-you-go, unlimited passes
- [Browse templates](https://www.launchshots.com/browse-templates): 100+ templates indexed by app category
- [Apps showcase](https://www.launchshots.com/apps): Real apps shipped with Launch Shots screenshots
- [Changelog](https://www.launchshots.com/changelog): Latest releases

### For coding agents
- [MCP server](https://www.launchshots.com/mcp): Connect Claude Code, Cursor or any MCP client; tools, install lines, pricing and limits

### Tools (high-intent landing pages)
- [App Store screenshot generator](https://www.launchshots.com/tools/app-store-screenshot-generator): iPhone & iPad screenshot tool with App Store Connect dimensions
- [Play Store screenshot generator](https://www.launchshots.com/tools/play-store-screenshot-generator): Android phone & tablet screenshot tool with Google Play dimensions

### Reference
- [Screenshot sizes (2026)](https://www.launchshots.com/resources/screenshot-sizes): Full dimension table for iOS and Android — iPhone 6.9", iPad 13", Android phone, tablet, feature graphic, app icon

### Comparisons (alternatives)
- [Best App Store screenshot generators](https://www.launchshots.com/best-app-store-screenshot-generators): Seven tools compared on free plans, watermarks, platforms and pricing
- [Launch Shots vs Mockuuups Studio](https://www.launchshots.com/alternatives/mockuuups-studio)
- [Launch Shots vs Previewed](https://www.launchshots.com/alternatives/previewed)
- [Launch Shots vs Screenshot.rocks](https://www.launchshots.com/alternatives/screenshot-rocks)
- [Launch Shots vs ButterKit](https://www.launchshots.com/alternatives/butterkit)
- [Launch Shots vs AppLaunchpad](https://www.launchshots.com/alternatives/theapplaunchpad)
- [Launch Shots vs AppScreens](https://www.launchshots.com/alternatives/appscreens)
- [Launch Shots vs Screenshots Pro](https://www.launchshots.com/alternatives/screenshots-pro)
- [Launch Shots vs AppDrift](https://www.launchshots.com/alternatives/appdrift)

### Guides
- [App Store screenshot best practices (2026)](https://www.launchshots.com/blog/app-store-screenshot-best-practices)
- [How to localize app store screenshots](https://www.launchshots.com/blog/how-to-localize-app-store-screenshots)
- [Common app screenshot mistakes](https://www.launchshots.com/blog/common-app-screenshot-mistakes)
- [How to A/B test app store screenshots](https://www.launchshots.com/blog/how-to-ab-test-app-store-screenshots)

## Blog
- [Mac App Store Screenshots: Sizes, Rules and Design Tips](https://www.launchshots.com/blog/mac-app-store-screenshots): Mac App Store screenshot sizes are 16:10 only, from 1280 × 800 to 2880 × 1800. How many to upload, how to capture clean windows, and what to design differently.
- [Right-to-Left App Store Screenshots: Designing for Arabic and Hebrew](https://www.launchshots.com/blog/rtl-app-store-screenshots): How to design Arabic and Hebrew app store screenshots: mirror the layout, capture the UI in an RTL locale, pick fonts that join properly and handle numbers and brand names.
- [App Store Conversion Rate: How It's Measured and How to Improve It](https://www.launchshots.com/blog/app-store-conversion-rate): What App Store conversion rate actually measures in App Analytics and Play Console, why search and referral traffic convert so differently, and how to improve it.
- [Reviews, Awards and Press in App Store Screenshots: What Works and What's Allowed](https://www.launchshots.com/blog/social-proof-in-app-store-screenshots): Can you put ratings, awards and press logos in App Store screenshots? What Apple and Google Play allow, what tends to persuade, and how to keep claims accurate.
- [App Store Screenshot Strategy by Category: Games, Fitness, Finance and More](https://www.launchshots.com/blog/app-store-screenshots-by-category): App store screenshot examples by category: what games, fitness, finance, productivity, social, kids, shopping and utility apps should show first, and what to avoid.
- [Free App Store Screenshot Generators Compared: What You Actually Get](https://www.launchshots.com/blog/free-app-store-screenshot-generators): What a free app store screenshot generator really gives you: watermarks, export caps, locked templates and sign-up rules, compared tool by tool, plus free DIY routes.
- [Google Play Short Description: Writing 80 Characters That Rank and Convert](https://www.launchshots.com/blog/google-play-short-description): How to write a Google Play short description that fits 80 characters, passes Google's rules and tells a scrolling user what your app does, with examples.
- [iPad App Store Screenshots: Do You Need Them, and How to Make Good Ones](https://www.launchshots.com/blog/ipad-app-store-screenshots): iPad App Store screenshots are required if your app supports iPadOS. The 13-inch sizes, why scaled iPhone shots get rejected, and how to design a real iPad set.
- [Seasonal App Store Screenshots: Should You Update Them for the Holidays?](https://www.launchshots.com/blog/seasonal-app-store-screenshots): Should you make holiday App Store screenshots? Which apps benefit, cheaper options like promotional text and in-app events, review timing, and how to revert safely.
- [Automating Store Screenshots With fastlane snapshot and frameit](https://www.launchshots.com/blog/fastlane-snapshot-and-frameit): Set up fastlane snapshot, screengrab and frameit to capture, frame and upload store screenshots from CI, and learn when that automation actually pays off.
- [The App Store Optimization Checklist for a New App Launch](https://www.launchshots.com/blog/app-store-optimization-checklist): An ASO checklist for launching on the App Store and Google Play: metadata limits, keywords, screenshots, ratings prompts, pre-orders and your first 30 days.
- [Panoramic App Store Screenshots: How to Design a Continuous Set](https://www.launchshots.com/blog/panoramic-app-store-screenshots): Panoramic App Store screenshots turn a set into one continuous image. How they read in search, how to design across the gaps, and how to slice the file.
- [How to Make App Store Screenshots in Figma (and When a Generator Is Faster)](https://www.launchshots.com/blog/app-store-screenshots-in-figma): Make App Store screenshots in Figma: exact frame sizes, a reusable caption-and-device component, clean 1x exports, and when a generator is faster.
- [Custom Product Pages: A Practical Guide for Small App Teams](https://www.launchshots.com/blog/custom-product-pages-guide): How custom product pages on the App Store work in 2026: the 70-page limit, keywords for organic search, deep links, review and analytics, plus a plan for small teams.
- [App Store Subtitle vs Promotional Text: What Each Field Is For](https://www.launchshots.com/blog/app-store-subtitle-vs-promotional-text): App Store subtitle vs promotional text: which one is indexed for search, which you can change without an update, and how to write each, with examples.
- [Google Play Screenshot Requirements and Policies (2026)](https://www.launchshots.com/blog/google-play-screenshot-requirements): Every Google Play screenshot requirement in one place: formats, pixel limits, aspect ratios, counts per device, recommendation rules and what policy forbids.
- [How to Generate App Store Screenshots From Claude Code or Cursor](https://www.launchshots.com/blog/app-store-screenshots-with-claude-code-and-cursor): Connect an MCP server once, then ask Claude Code or Cursor to generate App Store screenshots from your real screens. Setup for each client, prompts and tips.
- [Why Apple Rejects App Store Screenshots (and How to Avoid It)](https://www.launchshots.com/blog/app-store-screenshot-rejections): App Store screenshot rejected? The App Review guidelines behind it, the triggers we see most, and how to fix it and reply to App Review without a new build.
- [What to Put on Your First App Store Screenshot](https://www.launchshots.com/blog/first-app-store-screenshot): Your first App Store screenshot often shows in search before anyone opens the listing. Here's what it has to say, the patterns that work, and examples.
- [The App Store Keyword Field: How to Use All 100 Characters](https://www.launchshots.com/blog/app-store-keyword-field): How to fill the App Store keywords field: commas without spaces, no repeated words, singular forms, and the extra localizations each storefront reads.
- [How to Take Clean Screenshots From the iOS Simulator and Android Emulator](https://www.launchshots.com/blog/clean-simulator-and-emulator-screenshots): Set the iOS Simulator status bar to 9:41 with one simctl command, switch Android to demo mode, and capture store-ready screens at the right size and format.
- [Google Play Feature Graphic: Size, Rules and Design Tips](https://www.launchshots.com/blog/google-play-feature-graphic): The Google Play feature graphic size is 1024 × 500 px. Here is where it appears today, what gets cropped, and how to design one that still holds up.
- [Do App Store Screenshots Affect Search Rankings?](https://www.launchshots.com/blog/do-app-store-screenshots-affect-search-ranking): Do App Store screenshots affect search ranking? Yes, mostly through conversion — plus what the 2025 reports on screenshot text indexing actually found.
- [How to Make App Store Screenshots: A Step-by-Step Guide (2026)](https://www.launchshots.com/blog/how-to-make-app-store-screenshots): How to make App Store screenshots from start to upload: plan the story, capture clean screens, write captions, design, export every size, ship.
- [Introducing the LaunchShots MCP Server: Store Screenshots From Inside Your Coding Agent](https://www.launchshots.com/blog/introducing-the-launchshots-mcp-server): Your coding agent already knows your app. Now it can turn your screenshots into a finished, editable App Store and Google Play set — without you leaving your editor.
- [Translating an App Store Listing Isn’t Localization](https://www.launchshots.com/blog/translating-an-app-store-listing-isnt-localization): Why simply translating your app store title, screenshots, and keywords into Spanish or other languages isn't true localization—and how adapting context, search behavior, and visual presentation drives real international ASO growth.
- [The "ASO Plateau": What to Do When Your App Stops Growing](https://www.launchshots.com/blog/the-aso-plateau): What is an ASO plateau, why organic growth levels off despite continuous optimization, and practical strategies to find your next growth leap when standard store optimizations stop working.
- [The "Microservice Regret" Era: Why Teams Are Quietly Going Back to Monoliths](https://www.launchshots.com/blog/the-microservice-regret-era): Why startups and engineering teams are quietly returning to modular monoliths after experiencing the hidden operational costs and complexity of premature microservices.
- [The "AI Feature" Tax: Why Adding AI to a Product Can Make It Worse](https://www.launchshots.com/blog/the-ai-feature-tax): Not every product needs AI. Discover the AI feature tax—the added complexity, cost, uncertainty, and user friction when AI is added where simple software works better.
- [When Every Tool Looks the Same](https://www.launchshots.com/blog/when-every-tool-looks-the-same): When AI tools make building software easier, standing out gets harder. Discover why modern SaaS products end up looking identical and how to build a recognizable visual identity.
- [Why People Abandon Products They Actually Like](https://www.launchshots.com/blog/why-people-abandon-products-they-actually-like): People can like your product and still stop using it. Discover why retention fails even for good products, and how friction, onboarding, feature fatigue, and habit shifts cause users to disappear.
- [The Problem With “Simple, Fast, Powerful”](https://www.launchshots.com/blog/the-problem-with-simple-fast-powerful): Vague marketing buzzwords like simple, fast, and powerful don't tell users anything. Discover why specificity, evidence, and clear copy win over generic adjectives.
- [Why Users Remember How a Product Felt](https://www.launchshots.com/blog/why-users-remember-how-a-product-felt): Features fade, but feelings stick. Discover why product experience is built through micro-moments, consistency, and friction-free interactions—and why how a product feels determines whether users return.
- [The Cost of Making Users Think](https://www.launchshots.com/blog/the-cost-of-making-users-think): Your product can work perfectly without bugs or crashes, and users can still leave. Learn why cognitive friction is a UX problem and how good products save the user's thinking for what actually matters.
- [The Feature Graveyard: What Happens to Features Nobody Uses?](https://www.launchshots.com/blog/the-feature-graveyard-what-happens-to-features-nobody-uses): Every product has unused features that sit quietly taking up space. Discover why features end up in the graveyard, the hidden cost of keeping them, and how to know when to let go.
- [LaunchShots vs AppDrift vs App Radar: Which Tool Is Worth Your Money?](https://www.launchshots.com/blog/launchshots-vs-appdrift-vs-app-radar): Compare LaunchShots, AppDrift, and App Radar on features, pricing, store listing management, ASO tools, and workflow to find the right tool for your app.
- [What Every Indie Hacker Learns Too Late](https://www.launchshots.com/blog/what-every-indie-hacker-learns-too-late): Building the product is only half the job. Discover the hard-earned lessons about marketing, distribution, and presentation that every indie hacker learns too late.
- [Introducing Store Listings: Manage Your Entire App Store Presence in One Place](https://www.launchshots.com/blog/introducing-store-listings): Keeping your App Store and Google Play listings up to date shouldn't require endless tabs, spreadsheets, and repetitive work. Today, we're excited to introduce Store Listings in LaunchShots.
- [The Hardest Part of Building Software Isn't Building It](https://www.launchshots.com/blog/the-hardest-part-of-building-software-isnt-building-it): AI has made building products faster than ever. The real challenge now is getting people to discover them. Here is why distribution and visibility matter more than ever.
- [Why Every Startup Needs Visual Assets Faster Than Ever](https://www.launchshots.com/blog/why-every-startup-needs-visual-assets-faster-than-ever): There has never been a better time to build a startup. AI can write code, generate designs, and draft copy—but getting people to notice your product is now the hardest part. Here is why startups need visual assets faster than ever.
- [The Hidden Cost of Poor Product Screenshots](https://www.launchshots.com/blog/the-hidden-cost-of-poor-product-screenshots): When startups think about improving conversions, they usually focus on pricing, features, SEO, or advertising. Screenshots rarely make the list. Here is the hidden cost of poor product screenshots and how to fix them.
- [The Most Underrated Marketing Asset for Startups](https://www.launchshots.com/blog/the-most-underrated-marketing-asset-for-startups): When founders think about growing their startup, they usually focus on product, AI, or paid ads—and overlook screenshots. Here's why screenshots are one of your most underrated marketing assets.
- [AI Can Generate Images. Why Do We Still Need Screenshot Tools?](https://www.launchshots.com/blog/ai-can-generate-images-why-do-we-still-need-screenshot-tools): AI can create almost any image in seconds, but authentic product visuals are more valuable than ever. Here's why screenshot tools aren't obsolete—and how AI and screenshots work together to build trust.
- [Choosing a Framework? AI Just Changed the Rules.](https://www.launchshots.com/blog/choosing-a-framework-ai-just-changed-the-rules): Not long ago, choosing a framework meant comparing docs and performance benchmarks. Today, AI coding assistants like ChatGPT, Claude, and Copilot have shifted what 'the right framework' actually means.
- [The Tells: 19 Small Details Inside Your App Store Screenshots That Give You Away](https://www.launchshots.com/blog/app-store-screenshot-tells): Status bars at 23%. Lorem ipsum that made it to ship. An iPhone X frame in 2026. The tiny details inside the frame — not the design around it — that quietly mark a listing as amateur.
- [App Store Screenshot Copywriting: 27 Caption Patterns That Convert](https://www.launchshots.com/blog/app-store-screenshot-copywriting): The full playbook for writing app store screenshot captions that actually drive installs. 27 patterns grouped into 5 categories, the rules Apple enforces, and the localization gotchas that quietly kill conversion.
- [App Preview Videos vs Screenshots: When to Use Each (2026 Guide)](https://www.launchshots.com/blog/app-preview-videos-vs-screenshots): App Preview videos and screenshots play different roles in your store listing. Here is when each one converts, the exact specs Apple and Google require in 2026, and how to combine them.
- [App Store Screenshot Best Practices (2026)](https://www.launchshots.com/blog/app-store-screenshot-best-practices): What actually works in App Store and Play Store screenshots in 2026. Headline patterns that convert, the right number of screens, when to use device frames, and the mistakes to avoid.
- [How to Localize App Store Screenshots (Complete 2026 Guide)](https://www.launchshots.com/blog/how-to-localize-app-store-screenshots): A practical, step-by-step guide to localizing your App Store and Play Store screenshots. Which languages to start with, how AI translation handles screenshot copy, and how to handle right-to-left languages.
- [The End of the "Manual Upload" Era: Meet Direct Upload](https://www.launchshots.com/blog/direct-upload-to-app-stores): Skip the download-unzip-reupload shuffle. Direct Upload sends your screenshots straight from LaunchShots to App Store Connect and Google Play Console — from design to deployment, seamlessly.
- [11 Common App Store Screenshot Mistakes (And How to Fix Them)](https://www.launchshots.com/blog/common-app-screenshot-mistakes): The most common mistakes in App Store and Play Store screenshots — from unreadable thumbnail text to missing localization. Each mistake comes with the fix.
- [How to A/B Test App Store and Play Store Screenshots](https://www.launchshots.com/blog/how-to-ab-test-app-store-screenshots): A complete guide to running screenshot A/B tests on the App Store (Product Page Optimization) and Google Play (Store Listing Experiments) — what to test, how long to run, and how to read the results.
- [Why I Built Launch Shots](https://www.launchshots.com/blog/why-i-built-launch-shots): I spent 30 minutes on a screenshot design, then hit a $29/month paywall to download it. That is why I built Launch Shots, and what it has become since.

## Optional

- [llms-full.txt](https://www.launchshots.com/llms-full.txt): Expanded version with FAQ and per-page summaries
- [Sitemap](https://www.launchshots.com/sitemap.xml)
- [Blog](https://www.launchshots.com/blog)
- [Contact](https://www.launchshots.com/contact)